Company Objectives

1. Community Empowerment: Develop and implement programs that empower individuals, particularly young people and vulnerable populations, by providing them with valuable skills, training, and opportunities for personal and professional growth.

2. Social Impact: Create a measurable positive impact on the local community by actively addressing issues related to mental health, homelessness, poverty, and social isolation through our initiatives, products, and partnerships.

3. Sustainability: Commit to sustainable and eco-friendly practices in all aspects of our operations, from sourcing materials to production and packaging, with the aim of minimising our environmental footprint and promoting responsible consumption.

4. Skills Development: Offer comprehensive training and skill-building experiences for youth, focusing on graphic design, artistry, technology and creative entrepreneurship, enhancing their employability and fostering a spirit of innovation.

5. Product Innovation: Continuously design and develop high-quality, innovative, and unique products that resonate with our target audience. Also showcasing the creativity and talent of local artists and designers while adhering to ethical and sustainable standards.

6. Collaborative Partnerships: Form strategic collaborations with local businesses, community organisations, and educational institutions to amplify our impact and reach, ensuring a holistic approach to community development.

7. Local Economic Support: Foster economic growth by sourcing materials locally whenever possible, supporting local artisans, and reinvesting profits back into the community to stimulate economic development. Using British equipment and materials whenever possible.

8. Diversity and Inclusion: Promote a diverse and inclusive environment within the organisation and its initiatives, ensuring equal opportunities for individuals from all backgrounds to participate and benefit.

9. Awareness and Advocacy: Raise awareness about the importance of mental health, environmental sustainability, and community engagement through educational campaigns, workshops, and partnerships with like-minded organisations.

10. Financial Viability: Develop a sustainable business model that generates revenue through the sale of products and services, allowing Etchr CIC to become self-sufficient and financially stable, while maximising social impact.

11. Continuous Improvement: Regularly assess and improve our programs, products, and processes based on feedback from executive directors and participants, aiming for continuous growth and enhanced effectiveness.

12. Artistic Expression: Cultivate a platform that celebrates artistic expression and creativity, providing artists with a space to showcase their work, collaborate, and contribute to positive change in the community.